The global online gambling market is projected to reach $132.90 billion by 2029 – and the vast majority of that growth will be driven by performance marketing, not brand advertising (Statista). Paid search budgets are being eroded by tightening ad policies. Google made 18 policy changes to gambling advertising in 2025 alone. Meta, TikTok, and … Read more
The global online gambling market is projected to reach $132.90 billion by 2029 – and the vast majority of that growth will be driven by performance marketing, not brand advertising (Statista). Paid search budgets are being eroded by tightening ad policies. Google made 18 policy changes to gambling advertising in 2025 alone. Meta, TikTok, and … Read more
Google’s ranking algorithm has undergone more change in the past two years than in the previous decade. The March 2025 core update reduced unhelpful content in search results by an estimated 40%. The December 2025 core update hit e-commerce sites with a 52% impact rate and affiliate content with a 71% impact rate. And AI … Read more
Search is no longer just about rankings. 60% of all Google searches in the US and EU now end without a single click to a website — a direct result of AI Overviews, featured snippets, and answer engines delivering information directly inside the results page. (Bain, 2025) This is the central tension every marketer faces … Read more
Search has fundamentally changed. Google AI Overviews now appear in over 18% of global searches. ChatGPT processes 1 billion queries per day. Perplexity handled 780 million monthly queries as of May 2025. The shift from ten blue links to AI-generated answers is no longer a prediction — it is the reality every brand must navigate … Read more
The SEO landscape has fundamentally changed. AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews are now answering questions directly, bypassing traditional blue-link results. To stay visible, marketers need a new generation of AI SEO tools that automate the grunt work, surface semantic opportunities, and optimise content for both classic search engines and large … Read more