What is performance marketing and how does it differ from traditional marketing?
Performance marketing is a results-focused approach where advertisers only pay for specific actions like clicks, conversions, or sales. Unlike traditional marketing that focuses on brand awareness, performance marketing is entirely measurable and ROI-driven. Every campaign is optimized for specific business outcomes with clear attribution and performance tracking.
What results can I expect from performance marketing?
Results vary by industry, but clients typically see 3-5x ROAS within 90 days and consistent improvement over time. We focus on sustainable growth with clear KPIs like cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV). During onboarding, we'll establish realistic benchmarks based on your industry and competition.
Do you specialize in Performance Max campaigns?
Yes, Performance Max is one of our core specializations. We have extensive experience setting up and optimizing Google's AI-powered Performance Max campaigns that span Search, Display, YouTube, Gmail, and Discovery. Our team manages asset groups, audience signals, and conversion tracking to maximize results across all Google properties.
How do you handle attribution across multiple channels?
We implement multi-touch attribution models that track the customer journey across all touchpoints. Using GA4, server-side tracking, and specialized attribution platforms, we can see exactly which channels drive conversions at each stage of the funnel. This allows us to optimize budget allocation and understand the true value of each marketing channel.
What channels do you run performance marketing on?
We run campaigns across all major performance channels including Google Ads (Search, Performance Max, Display, YouTube), Meta (Facebook, Instagram), TikTok, LinkedIn, Microsoft Ads, Twitter, Snapchat, and Reddit. Channel selection is based on your target audience, business model, and performance goals.
What budget do I need for performance marketing?
Minimum ad spend typically starts at $5,000-10,000/month to generate meaningful data and results. However, we work with clients across budget ranges and can scale strategies as performance improves. Our management fees are separate and based on scope, starting at $3,000/month for comprehensive performance marketing management.
How long until I see results from performance marketing?
Initial results typically appear within 2-4 weeks as campaigns launch and begin optimizing. However, achieving optimal performance usually takes 60-90 days as we gather data, test variations, and refine targeting. Performance marketing is an iterative process that improves continuously over time with ongoing optimization.
Which industries do you work with?
We specialize in e-commerce, SaaS, fintech, healthcare, education, and gaming but have experience across most industries. The key requirement is having a clear conversion action to optimize for (purchases, leads, sign-ups, etc.) and the ability to track conversions accurately. We avoid industries with excessive regulatory restrictions or those incompatible with major ad platforms.
