GEO for Evolving Audiences
The way people find and consume information is changing. Users are moving beyond traditional search engines and shifting to AI assistants like ChatGPT, Claude, Gemini, and Perplexity to get precise answers immediately and guide their purchasing decisions. Is your brand part of these AI-generated responses? If not, you’re invisible at the exact moment decisions are being made. This is Generative Engine Optimization (GEO), and it’s becoming increasingly important in an AI-driven world.
At Rainmaker, we don’t just focus on traditional SEO strategies. We consider how AI assistants source and create information to help you gain visibility in an AI-first environment.


