What paid media services do you offer?
We offer comprehensive paid media services including performance marketing (user acquisition, Performance Max campaigns, CRO), media buying (strategic planning, programmatic buying, inventory negotiation), paid search advertising (Google Ads, Microsoft Ads), social media advertising (Meta, TikTok, LinkedIn), display advertising, video advertising, and native advertising across all major platforms.
What makes your paid media agency different?
Our agency combines strategic media planning expertise with performance marketing execution. Unlike agencies that focus on just one aspect, we handle everything from high-level media strategy and buying to granular campaign optimization and conversion tracking. Our team includes certified specialists across all major platforms with proven track records of scaling profitable campaigns.
What's the difference between performance marketing and media buying?
Performance marketing focuses on direct response campaigns optimized for specific actions (conversions, sign-ups, purchases) with strict ROAS targets. Media buying focuses on strategic channel selection, inventory negotiation, brand-safe placement, and overall media mix optimization. Performance marketing is conversion-focused; media buying is strategy and placement-focused. Most successful campaigns require both.
What budget do you recommend for paid media?
Minimum budgets depend on your goals and industry competition. For meaningful results, we typically recommend $10,000-15,000/month in total ad spend across channels. This allows for proper testing and data collection. Smaller budgets can work for hyper-targeted campaigns or niche markets. During consultation, we'll recommend appropriate budgets based on your specific goals and competitive landscape.
How do you choose which channels to advertise on?
Channel selection is based on where your target audience spends time, your business model, campaign objectives, and competitive landscape. We analyze audience demographics, behavior patterns, platform performance data, and cost efficiency. B2B typically performs best on LinkedIn and Google Search. E-commerce excels on Meta and Google Shopping. We test and validate channel effectiveness with data.
How do you measure paid media success?
Success metrics vary by objective but typically include ROAS (return on ad spend), CPA (cost per acquisition), conversion rate, click-through rate (CTR), cost per click (CPC), impression share, and customer lifetime value (LTV). We provide customized dashboards with real-time performance data and monthly reports with strategic insights and optimization recommendations.
Do you handle creative production for paid media?
Yes, we have an in-house creative team that produces ad creative specifically optimized for paid media performance. This includes static images, video ads, carousel ads, and ad copy. We follow platform-specific best practices and continuously test creative variations to maximize performance. Creative production is included in our comprehensive management packages.
How quickly can we launch paid media campaigns?
Simple campaigns can launch within 1-2 weeks. Comprehensive programs across multiple channels typically take 2-4 weeks for proper setup including strategy development, account structure, tracking implementation, creative production, and approval processes. Rush launches are possible but we recommend adequate setup time to ensure tracking accuracy and campaign success from day one.
