Top 10 keyword rankings
(from 4 at start)
Newly ranked keywords in 12 months
Avg. rank position improvement in 7 months
Homepage clicks increase in 12 months
Celesta (celesta.io) is a B2B iGaming software platform offering game aggregation, turnkey casino solutions, and sports betting infrastructure to operators across multiple markets. Despite a strong product and a growing commercial footprint, the website had almost no organic search visibility.
At the start of the engagement in early 2025, Celesta was ranking for only 18 keywords, averaging position 38.7, with just 6 terms in the Top 10. No structured SEO layer existed. No content strategy. No internal linking architecture.
The goal: establish genuine search authority in a competitive, regulated niche and drive qualified organic traffic from operators actively searching for iGaming technology solutions.
A structured, phased approach covering every layer of SEO: technical, on-page, content, and internal linking.
Conducted a full technical audit across all indexable URLs on celesta.io. Fixed crawlability issues, optimized canonical structure, resolved duplicate content signals, and ensured clean rendering across the Strapi-based CMS. Established proper HTTP status codes, sitemap integrity, and structured data scaffolding.
Mapped a full keyword universe across all Celesta solution verticals: game aggregation, iGaming platform, sports betting software, turnkey casino, and hosting. Assigned primary and secondary keywords to each page with zero cannibalization. Delivered optimized titles, meta descriptions, H1s, H2 structures, and GEO-focused schema per page.
Identified topical gaps where competitors were ranking but Celesta had no page. Built new solution pages targeting high-intent iGaming queries — including game aggregator, crypto casino, sports betting software, and turnkey solution pages. Developed a blog content calendar targeting commercially adjacent keywords to broaden topical authority.
Rebuilt celesta.io’s internal link structure from scratch. Created a systematic linking plan connecting solution pages, blog content, and the homepage — passing authority to the highest-priority commercial URLs with diverse, contextually relevant anchor text.
Implemented automated keyword rank tracking via n8n and Google Search Console integration for celesta.io. Built a live reporting dashboard in Google Sheets tracking keyword movements, page-level performance, and impression/click trends — updated weekly for continuous optimization decisions.
18 > 260 ranking keywordsCelesta's keyword footprint scaled from near-zero to a meaningful search presence across every solution category.
2,784 > 28,139 impressionsMonthly impressions on celesta.io grew over 10x in 7 months as new pages and content entered Google's index.
12 > 41 clicks/month (7 months)Organic clicks grew in line with quality Top 10 wins, not just broad impression volume.
New Top 10 entries in 7 months55 keywords entered the Top 10 across the engagement, versus only 2 exits - a clear signal of compounding authority for Celesta.
Brand + solution query dominationCelesta reached #1 for primary brand queries and entered the Top 10 for game aggregator, slot games aggregator, and casino game aggregator.
Clicks on new game aggregator pageA newly created solution page on celesta.io generated 50 clicks and 26,415 impressions within months of launch - from zero.
| Keyword | Before | After | Change | Status |
|---|---|---|---|---|
| celesta technologies | Not ranking | #1 | — | New |
| disaster recovery hosting for sports betting | Not ranking | #3.4 | — | New |
| crash games aggregator | #89.6 | #6.3 | +83 spots | Top 10 |
| slot games aggregator | #82.3 | #6.5 | +75.8 spots | Top 10 |
| game aggregation | #74.1 | #8.1 | +66 spots | Top 10 |
| game aggregator | #48.5 | #7 | +41.5 spots | Top 10 |
| casino game aggregator | Not ranking | #9.8 | — | New |
| iGaming platform | #60.7 | #17.8 | +42.9 spots | Top 20 |
| casino game software and saas platforms | #27.8 | #11.5 | +16.3 spots | Top 10 |
| casino games aggregator (FR) | Not ranking | #5.6 | — | New · FR |